The author of this work describes methods of pricing for profit, and develops a new approach focusing on the main components of price including costs of producing and internal and external factors which help or hinder the seller to develop a competitive advantage. Intended for managers whose responsibilities include setting or advising on pricing and price structures, implementing pricing strategies and tactical pricing manoeuvres, the book should have a direct effect on their bottom line.
- ISBN10 0631169946
- ISBN13 9780631169949
- Publish Date 30 November 1990
- Publish Status Out of Print
- Out of Print 13 January 1994
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint Blackwell Publishers
- Format Hardcover
- Pages 380
- Language English