Presents a collection of key international articles in sales management with commentary from the editors. Covering the newer issues of business to business marketing, database marketing, customer service, direct selling, technological developments, interpersonal communication and precision marketing, the text shows not only how to manage these various facets of sales management effectively, but also how they can impact on the health of the business as a whole.
- ISBN10 0415129745
- ISBN13 9780415129749
- Publish Date 26 October 1996
- Publish Status Out of Print
- Out of Print 20 October 2009
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Paperback
- Pages 288
- Language English