This book examines the problem of how to increase the level of profitable sales without incurring large increases in costs. It aims help both large and small companies improve their market penetration, raise levels of efficency, motivate management and staff, and increase profits. The book stresses the need for strategies to change as markets change, and for the majority of companies to increase the amount of time and thought they put into forward planning.
- ISBN10 1852510048
- ISBN13 9781852510046
- Publish Date 17 May 1990
- Publish Status Transferred
- Publish Country GB
- Publisher Management Books 2000 Ltd
- Imprint Mercury Business Books
- Format Hardcover
- Pages 176
- Language English