This alternate version of Zikmund and d'Amico's successful Marketing, 4e (West, 1993) offers consolidated but not watered down coverage of marketing principles. Relationship marketing is integrated throughout the text, as are other topics such as direct marketing and strategic alliances.
- ISBN10 0314041621
- ISBN13 9780314041623
- Publish Date 17 November 1994
- Publish Status Active
- Out of Print 30 December 2004
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Format Hardcover
- Pages 575
- Language English