This short guide can be used for any course in undergraduate, MBA or postgraduate Marketing. The student is introduced to the Internet and its importance for Marketers. The authors have taken a very practical hands-on approach to working with the Internet. A series of questions and answers set the scene for activities throughout each chapter.
- ISBN10 0724804013
- ISBN13 9780724804016
- Publish Date 9 December 1998
- Publish Status Out of Print
- Out of Print 18 October 2003
- Publish Country AU
- Publisher Pearson Higher Education
- Imprint Prentice-Hall (Australia)
- Format Paperback
- Language English