Create strong relationships and develop long-lasting bonds with your customers using everything from awareness-building and reward systems to lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-world examples demonstrate effective customer-bonding programs. Unique strategies show you how to make customer bonding both efficient and affordable -- giving you lasting competitive advantages.
- ISBN10 0844233188
- ISBN13 9780844233185
- Publish Date 1 September 1994
- Publish Status Active
- Out of Print 4 November 2004
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Contemporary
- Format Hardcover
- Pages 256
- Language English