Getting the Most from Your Yellow Pages Advertising

by Barry Maher

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Briefly describes the history of the yellow pages, tells how to determine an advertising budget, and identifies the keys to creating an effective ad.
  • ISBN10 0814476953
  • ISBN13 9780814476956
  • Publish Date 1 April 1989
  • Publish Status Unknown
  • Out of Print 13 December 2011
  • Publish Country US
  • Publisher HarperCollins Focus
  • Imprint Amacom
  • Format Paperback
  • Pages 208
  • Language English