Brand Postcolonial: `Third World' Texts and the Global

by Pramod K Nayar

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Book cover for Brand Postcolonial

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The postcolonial author, whether Kamila Shamsie from Pakistan, Chimamanda Adichie from Nigeria or Arundhati Roy from India, is a brand. Instantly recognizable in the literary-cultural marketplace, the postcolonial, this book argues, positions itself and influences the transnational cultural industry.
Through a study of numerous postcolonial themes in emblematic authors, the book maps the making of the postcolonial celebrity. From an examination of the authenticity debate through the themes of indigeneity, subalternity and humanism the book moves to the fashioning of a postcolonial literary-ethnic chic for global consumption.
  • ISBN10 3110625660
  • ISBN13 9783110625660
  • Publish Date 30 October 2018
  • Publish Status Active
  • Publish Country DE
  • Publisher De Gruyter
  • Imprint De Gruyter Open