Using actual case histories that readers can apply directly to their businesses, two experts in organizational behavior, corporate culture, and customer service demonstrate how to dramatically improve a company's overall performance by motivating behind-the-scenes workers. Deal is the bestselling author of Corporate Cultures, which has sold 75,000 copies.
- ISBN10 0446394564
- ISBN13 9780446394567
- Publish Date 1 March 1994
- Publish Status Active
- Publish Country US
- Imprint Grand Central Publishing
- Format Paperback (UK Trade)
- Pages 288
- Language English