Tobias Kollmann and Matthias Hasel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.
- ISBN10 3835002384
- ISBN13 9783835002388
- Publish Date 24 February 2006
- Publish Status Active
- Publish Country DE
- Imprint Deutscher Universitats-Verlag
- Edition 2006 ed.
- Format Paperback
- Pages 139
- Language English