Tanner is the only book on the market that prepares students to become effective sales managers in today's hyper-competitive, global economy--by integrating current technology, research, and strategic thinking activities. KEY TOPICS Strategic Planning; Sales Leadership; Analyzing Customers and Markets; Designing and Developing the Sales Force; Process Management; Measurement, Analysis, and Knowledge Management; Cases For anyone looking for an up-to-date book on sales management with an emphasis on CRM.
- ISBN10 0136026117
- ISBN13 9780136026112
- Publish Date 15 October 2008
- Publish Status Out of Print
- Out of Print 25 June 2013
- Publish Country US
- Imprint Pearson
- Pages 464
- Language English