for undergraduate and graduate courses in Service Management or Service Operations Management.
This text takes a multidisciplinary perspective. Drawing upon research from economics, consumer behavior, marketing, strategy and operations management, it offers coverage of the topics relevant to service management and operations. The text first introduces the major concepts of service, then how to build the service system to create customer value, followed by operational issues and some of the tools for managing a service operation.
- ISBN10 0205122507
- ISBN13 9780205122509
- Publish Date 1 January 1990
- Publish Status Out of Print
- Out of Print 12 June 2010
- Publish Country US
- Imprint Pearson
- Format Hardcover
- Pages 608
- Language English