A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.
- ISBN10 0132016664
- ISBN13 9780132016667
- Publish Date 1 July 1993 (first published 1 January 1980)
- Publish Status Out of Print
- Out of Print 10 March 2006
- Publish Country US
- Imprint Pearson
- Edition 2nd edition
- Format Paperback
- Pages 670
- Language English