Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of Blackberry

by Jacquie McNish and Sean Silcoff

"In 2009, BlackBerry controlled half of the smartphone market. Today that number is less than one percent. What went so wrong? Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway. With unprecedented access to key players, senior executives, directors and competitors, Losing the Signal unveils the remarkable rise of a company that started above a bagel store in Ontario. At the heart of the story is an unlikely partnership between a visionary engineer, Mike Lazaridis, and an abrasive Harvard Business school grad, Jim Balsillie. Together, they engineered a pioneering pocket email device that became the tool of choice for presidents and CEOs. The partnership enjoyed only a brief moment on top of the world, however. At the very moment BlackBerry was ranked the world's fastest growing company internal feuds and chaotic growth crippled the company as it faced its gravest test: Apple and Google's entry in to mobile phones. Expertly told by acclaimed journalists, Jacquie McNish and Sean Silcoff, this is an entertaining, whirlwind narrative that goes behind the scenes to reveal one of the most compelling business stories of the new century"--

• ISBN10: 1250060176
• ISBN13: 9781250060174
• Publish Date: 26 May 2015
• Publish Status: Out of Print
• Out of Print: 2 July 2021
• Imprint: Flatiron Books
• Format: Hardcover
• Pages: 288
• Language: English

Reviews

[remo]

Entretenida historia de cómo JIm Balsillie y Mike Lazaridis consiguieron crear un gigante, que en diez años se vino abajo cuando la competencia (Apple, pero sobre todo Android) lo dejó obsoleto irremisiblemente. Asistimos a las grandes jugadas empresariales, incluyendo bastante juego sucio como empantanar a Nokia desarrollando aplicaciones conjuntas para Blackberry que RIM sabía que no iban a salir adelante, y a las que les hacen a ellos, como dejarles en bolas tres veces seguidas con el iphone, el iPad y el sistema operativo gratuito de Android. No pudieron resistir esos tres impactos seguidos. Eso y que la empresa siempre habían sido dos empresas en una, la de los datos, las tarifas, el software y los carriers por un lado, y la del hardware por el otro, y cuando hizo falta una única visión siempre había dos, divergentes. Muchos de los fracasos de Blackberry los vivimos con una Blackberry en la mano, que era lo que nos proporcionaba mi empresa como móvil del trabajo. Hasta que nos dieron el primer Android. Interesante.