This work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also decision-support models. The focus is on substantive marketing decisions rather than on methodology.
- ISBN10 0135446449
- ISBN13 9780135446447
- Publish Date 12 March 1992
- Publish Status Out of Print
- Out of Print 31 October 2009
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Prentice-Hall
- Format Hardcover
- Pages 800
- Language English