Service leadership is not based on outstanding performance within a single dimension. Rather, it reflects excellence across multiple dimensions. Building a World-Class Service Organisation is the 13th volume in the Winning in Service Markets series by services marketing expert Jochen Wirtz. This volume provides a summary of how a world-class service organization looks like as well as an assessment tool to evaluate the organization within each of the three functional areas of marketing, operations, and human resources.
- ISBN13 9781944659455
- Publish Date 31 December 2017 (first published 31 October 2017)
- Publish Status Active
- Publish Country US
- Imprint World Scientific Publishing Co Inc (USA)
- Format Paperback
- Pages 34
- Language English
- URL https://worldscientific.com/worldscibooks/10.1142/y0015