The Internet is changing the way that consumers buy, and the way that companies buy from each other. This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology.
- ISBN10 0130307629
- ISBN13 9780130307620
- Publish Date 25 January 2001
- Publish Status Out of Print
- Out of Print 20 March 2021
- Publish Country US
- Imprint Prentice Hall
- Format Paperback
- Language English