The Behavioral Economics of Brand Choice

by Gordon R. Foxall, Professor Jorge M Olivera-Castro, Dr Teresa C Schrezenmaier, and Dr Vistoria K James

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  • ISBN10 6613184500
  • ISBN13 9786613184504
  • Publish Date 27 June 2007
  • Publish Status Active
  • Out of Print 4 September 2012
  • Publish Country US
  • Imprint Palgrave MacMillan
  • Format eBook
  • Pages 312
  • Language English