Marketing Research, Eighth Edition with SPSS Binder Ready Version

by Carl McDaniel and Roger Gates

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  • ISBN10 0470418044
  • ISBN13 9780470418048
  • Publish Date 9 March 2009
  • Publish Status Out of Print
  • Out of Print 17 March 2016
  • Publish Country US
  • Imprint John Wiley & Sons
  • Format Paperback
  • Pages 792
  • Language English