Completely revised and updated, the new edition of Managing Innovation for Profit reflects the latest cross-currents of thinking about all phases of innovation management. This strategic management tool contains tested techniques, specific guidelines, proven strategies, and hands-on instruction from leading experts at major consulting firms, manufacturing companies, universities, and government agencies. Learn how to successfully confront such critical issues as product development, R&D productivity, competitive intelligence, R&D planning, and measurement. This report shows you how to find and manage the new technology that is the key to your company's future survival and growth.
- ISBN10 0471331694
- ISBN13 9780471331698
- Publish Date 21 December 1998
- Publish Status Out of Stock
- Out of Print 27 November 2011
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition 8th ed.
- Format Hardcover
- Pages 258
- Language English