The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands (Admap Monographs, #7)

by Robert Heath

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  • ISBN10 1841160938
  • ISBN13 9781841160931
  • Publish Date 1 September 2009
  • Publish Status Unknown
  • Publish Country GB
  • Imprint NTC Publications
  • Format Paperback
  • Pages 124
  • Language English