Generation Y: Shopping and Entertainment in the Digital Age

by M Leanne Lachman and Deborah L Brett

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Book cover for Generation Y

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Based on a 2013 survey, this report details the shopping habits of American 18- to 35-year-olds. With valuable input for retail and entertainment real estate developers, the report reveals the lifestyles and opinions of Generation Y responders that are most pertinent to real estate and that create a helpful portrait of this important consumer and client group. The findings include how Generation Y often goes out to eat in groups, enjoys shopping, and makes trips frequently as a form of entertainment—an experience that can’t be fully replicated online. Details on these results and more are part of this report...Read more
  • ISBN10 0874202795
  • ISBN13 9780874202793
  • Publish Date 1 May 2013
  • Publish Status Active
  • Publish Country US
  • Imprint Urban Land Institute,U.S.
  • Format Paperback
  • Pages 30
  • Language English