As many organizations learn the hard way, getting Internet exposure for a just cause is not as easy as it seems. Connected Causes: Online Marketing Strategies for Nonprofit Organizations lays bare the most effective strategies that nonprofits often pay big money for consultants to unveil. Facing a climate of stiff competition for funds, volunteers, and policy influence, this book will help managers in all types of nonprofit organizations more effectively use current
Internet technologies to build a widely recognized brand that retains a loyal and supportive base. Examples and tips throughout make this a very practical handbook.
- ISBN10 1933478632
- ISBN13 9781933478630
- Publish Date 20 July 2011 (first published 1 June 2011)
- Publish Status Temporarily Withdrawn
- Out of Print 6 January 2017
- Publish Country US
- Imprint Lyceum Books Inc.,U.S.
- Format Paperback
- Pages 229
- Language English