Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques are fundamentally changing the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of dot-com and brick and mortar strategies; non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate and graduate level courses in e-commerce.
- ISBN10 032417893X
- ISBN13 9780324178937
- Publish Date 25 September 2002 (first published 27 April 2000)
- Publish Status Out of Print
- Out of Print 4 April 2011
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 2nd Revised edition
- Format Hardcover
- Pages 448
- Language English