Marketing: A Case Study Approach (Accounting Textbooks) (Promoting Active Learning S.)

by D.R. Stokes

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Book cover for Marketing

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Written for anyone new to the subject of marketing, this is a text for students who are required to learn its principles as part of a business, management or marketing course, such as BTEC HNC/D, the CIM Certificate, Advanced Certificate and Diploma, the Diploma in Management Studies, and MBA. The book is also suitable for people studying part-time or as part of a distance-learning programme in management or marketing-related subjects. This revised edition contains three new and longer cases in the appendix, to supplement the shorter individual cases in each chapter, longer consolidation case studies, and self-test and examination questions.
  • ISBN10 0826454062
  • ISBN13 9780826454065
  • Publish Date 8 November 2000 (first published 29 June 1995)
  • Publish Status Out of Print
  • Out of Print 24 November 2004
  • Publish Country GB
  • Imprint Cengage Learning EMEA
  • Edition 2nd New edition
  • Format Paperback
  • Pages 355
  • Language English