Ultimate insider Robert Cringely, who was there at the beginning in Palo Alto's Homebrew Computer Club, steps back to relate the whole story of junkfood genius, nerdy naivete, and pencil-necks triumphant. Offering gory details of fortunes won and lost, this is the story not just of how the personal computer industry really works, but why it works, and how to keep it working.
- ISBN10 0201570327
- ISBN13 9780201570328
- Publish Date 2 February 1992
- Publish Status Out of Print
- Out of Print 10 August 2011
- Publish Country US
- Publisher INGRAM PUBLISHER SERVICES US
- Imprint Da Capo Press Inc
- Format Hardcover
- Language English