Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
- ISBN13 9781944659004
- Publish Date 11 April 2016
- Publish Status Active
- Publish Country US
- Imprint World Scientific Publishing Co Inc (USA)
- Edition 8th Revised edition
- Format Hardcover
- Pages 800
- Language English
- URL https://worldscientific.com/worldscibooks/10.1142/y0001