The Management of Technology and Innovation

by Garry Bruton and Margaret White

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THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The text illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success.
  • ISBN13 9780357039205
  • Publish Date 9 July 2018 (first published 18 January 2006)
  • Publish Status Active
  • Publish Country US
  • Publisher Cengage Learning, Inc
  • Imprint South-Western College Publishing
  • Edition 3rd edition
  • Format Paperback
  • Language English