Principles of Marketing

by Joel R. Evans and Barry Berman

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  • ISBN10 0023343400
  • ISBN13 9780023343407
  • Publish Date 1 January 1988
  • Publish Status Out of Print
  • Out of Print 8 November 2009
  • Publish Country US
  • Publisher Prentice Hall (a Pearson Education company)
  • Imprint Macmillan USA
  • Edition 2nd Revised edition
  • Format Hardcover
  • Pages 585
  • Language English