In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed.
In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.
- ISBN10 1857885732
- ISBN13 9781857885736
- Publish Date 12 February 2012 (first published 9 December 2011)
- Publish Status Active
- Publish Country GB
- Imprint Nicholas Brealey Publishing
- Format Paperback (UK Trade)
- Pages 296
- Language English