Concurrent Marketing examines certain "key interfaces" that exist between sales, marketing, and customer service. Shows how the field sales force serves as a crucial link in organizing and implementing marketing efforts, examines issues that can impede effective integration of the three groups, and provides specific examples of how different companies address these issues as they move toward interdependence.
- ISBN10 0585063036
- ISBN13 9780585063034
- Publish Date December 1995 (first published 1 October 1995)
- Publish Status Active
- Publish Country US
- Imprint Harvard Business School Press
- Format eBook
- Language English