The author of this book demonstrates how newcomers can succeed in obtaining sponsorship by following some common sense rules. These include projecting a professional image, building links with the media and using realistic prices and a well-designed brochure. He points out that sponsorship is a marketing tool and that stringent tests will be applied before a company embarks on it.
- ISBN10 0749400145
- ISBN13 9780749400149
- Publish Date 30 January 1990
- Publish Status Out of Print
- Out of Print 12 July 2000
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Paperback (UK Trade)
- Pages 144
- Language English