This manual provides sales promoters with reference material in order to plan and implement effective promotional campaigns. The author explains the basis of possible sales promotions, weighing up the suitability of a promotion for a particular task, and demonstrating advantages and disadvantages. Detailed advice is provided on timing, budgets, safety and quality clearance, as well as the problems caused by tax, legal requirements and fulfilment. It is hoped that this text will help readers to undertake campaigns that will achieve their aims, be profitable and capture the public's imagination.
- ISBN10 0749409983
- ISBN13 9780749409982
- Publish Date 30 June 1993
- Publish Status Out of Print
- Out of Print 21 January 2005
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Paperback
- Pages 288
- Language English