With a thorough approach, this book walks the reader through each variable and how to apply them to the print estimate. Estimating paper, ink, electronic prepress, outsourcing, sheetfed, web, computer management systems, marketing, selling and pricing for profitability as well as information resources are vital topics to today's printing estimator and are all covered in great detail. Examples are used throughout to illustrate the methods discussed.
- ISBN10 0827364393
- ISBN13 9780827364394
- Publish Date 26 March 1996 (first published 1 January 1985)
- Publish Status Out of Print
- Out of Print 8 July 2010
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint Delmar Cengage Learning
- Edition 4th Revised edition
- Format Hardcover
- Pages 782
- Language English