This book is the culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is the impact of strategy, organization, and management on this critical component of business strategy. This book represents a lengthy study of product development in the world motor car industry, provides detailed information on how the Japanese came to dominate the motor car industry and describes what manufacturers must do to regain competitiveness.
- ISBN10 0875842453
- ISBN13 9780875842455
- Publish Date 1 February 1991
- Publish Status Active
- Publish Country US
- Imprint Harvard Business School Press
- Pages 350
- Language English