In an engaging and accessible style, Mastering Public Relations takes a strategic management approach to providing a broader and deeper understanding through a well balanced interpretation of theory and practice. For undergraduate, diploma and CPD readers, this non partisan, wide ranging introduction sets public relations and its likely development in meaningful, relevant context. Recurring themes include ethics, social responsibility and international applications. There are multiple case studies and examples, numerous thought provoking questions and many more unusual topics included.
- ISBN10 1403907838
- ISBN13 9781403907837
- Publish Date 11 May 2004
- Publish Status Active
- Out of Print 8 August 2007
- Publish Country US
- Imprint Palgrave Macmillan
- Format Paperback
- Pages 232
- Language English