Introducing a concept of retail marketing which differs from the traditional manufacturers' view, this book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers. '...in the light of the importance of the retailing sector, David Walters and David White are to be commended on producing a text that lucidly describes the way retailers can adapt the marketing mix to their advantage.' Journal of the Market Research Societ y
- ISBN10 0333428153
- ISBN13 9780333428153
- Publish Date 4 August 1987
- Publish Status Out of Print
- Out of Print 16 November 2006
- Publish Country GB
- Imprint Palgrave Macmillan
- Format Hardcover
- Pages 290
- Language English