Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.
- ISBN13 9781137389169
- Publish Date 4 July 2014 (first published 1 January 2014)
- Publish Status Active
- Publish Country GB
- Publisher Palgrave Macmillan
- Imprint Palgrave Pivot
- Format Hardcover
- Pages 153
- Language English