This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
- ISBN13 9780312238711
- Publish Date 9 April 2008 (first published 1 January 2008)
- Publish Status Active
- Publish Country US
- Imprint Palgrave Macmillan
- Format Hardcover
- Pages 275
- Language English