Suitable for undergraduate students studying Marketing Research.
Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap.
A top author team offer a concise approach to analysing quantitative marketing research data in pracice.
- ISBN10 128255767X
- ISBN13 9781282557673
- Publish Date 1 January 2010 (first published 10 April 2008)
- Publish Status Active
- Out of Print 18 March 2015
- Publish Country US
- Imprint Financial Times/ Prentice Hall
- Format eBook
- Pages 456
- Language English