Marketing a New Product: Its Planning, Development and Control

by Robert A. Hisrich and Michael P Peters

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  • ISBN10 0805341021
  • ISBN13 9780805341027
  • Publish Date 1 January 1978
  • Publish Status Out of Print
  • Out of Print 13 August 1998
  • Publish Country US
  • Imprint Benjamin-Cummings Publishing Co.,Subs. of Addison Wesley Longman,US
  • Format Paperback
  • Pages 358
  • Language English