Spinning the Web is a unique and exciting new guide to public relations strategies and solutions that utilize the Internet. Exploring the connections between public relations and communication technology, this practical book answers technical and strategic questions any practicing or future public relations professional has about using the Internet to achieve public relations goals.
- ISBN10 032107713X
- ISBN13 9780321077134
- Publish Date 10 June 2002
- Publish Status Out of Print
- Out of Print 11 June 2010
- Publish Country US
- Imprint Pearson
- Format Paperback
- Pages 233
- Language English