Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing book available. With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns. This text also serves as an invaluable resource for public relations practitioners in the field.
- ISBN10 0205648282
- ISBN13 9780205648283
- Publish Date 29 January 2009 (first published 16 September 2004)
- Publish Status Out of Print
- Out of Print 30 January 2009
- Publish Country US
- Imprint Pearson
- Edition 6th edition
- Format Paperback
- Pages 576
- Language English