What is the secret of business success? Does management really exist, or is it a figment of the imagination - like the fabled emperor's new clothes? Why do some executives lead their companies to riches and others thrust theirs into the hands of the receiver? This guide was first published in the 1970s and in this edition, the author takes a new look at the experience and the examples of the past decade, not least at what happened in the pressure-cooker of the recession. The book's management lessons are as relevant for the multi-million-pound company executive as they are for the independent businessman, or his most junior manager.
- ISBN10 075151439X
- ISBN13 9780751514391
- Publish Date 8 February 1996 (first published 9 February 1995)
- Publish Status Out of Print
- Out of Print 30 December 2009
- Publish Country GB
- Publisher Little, Brown Book Group
- Imprint Time Warner Paperbacks
- Format Paperback
- Pages 390
- Language English