'Marketing Operations 2001-2002' is a specifically tailored coursebook for students undertaking the Marketing Operations module of the CIM Advanced Certificate.
Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus.
The new edition of this text contains:
· a firmly international perspective
· new material to cover e-marketing issues, relationship marketing, CRM and Knowledge Management, B2B marketing and not-for-profit marketing
· new and up to date examples and case studies to illustrate the theory
· additional text references and website references
· preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers
Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course.
- ISBN10 0750653108
- ISBN13 9780750653107
- Publish Date 17 September 2001
- Publish Status Out of Print
- Out of Print 1 November 2011
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Format Paperback
- Pages 408
- Language English