Customer Equity Management

by Roland T. Rust, Katherine N. Lemon, and Valarie A Zeithaml

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*Practical *Framework *Applied *Cases *Award-Winning Research
  • ISBN10 0131419293
  • ISBN13 9780131419292
  • Publish Date 23 November 2004
  • Publish Status Out of Print
  • Out of Print 25 May 2007
  • Publish Country US
  • Imprint Pearson
  • Format Paperback
  • Pages 576
  • Language English