Business- to- Business Marketing: A Step-by-Step Guide offers the reader a clear, cogent understanding of this newly emerging and rapidly evolving sub-discipline. Ideal for college students, undergraduates and non-specialised postgraduates, as well as marketing practitioners, this book is designed specifically to explain the nuances of B2B marketing. With a wealth of local and global case studies, comparisons between B2B and B2C marketing and material linked questions, Business-to-Business Marketing: A Step-by-Step Guide, provides a comprehensive overview of an expansive sector to inspire the reader with confidence
- ISBN10 1280561246
- ISBN13 9781280561245
- Publish Date 1 January 2003
- Publish Status Active
- Out of Print 3 June 2015
- Publish Country US
- Imprint Financial Times/ Prentice Hall
- Format eBook
- Pages 522
- Language English