In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel - selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began - called business-to-business electronic commerce. Business to Business Electronic Commerce: Challenges and Solutions will provide researchers and practitioners alike with a source of knowledge related to this emerging area of business.
- ISBN10 1931777705
- ISBN13 9781931777704
- Publish Date 28 April 2003
- Publish Status Unknown
- Out of Print 11 October 2009
- Publish Country US
- Imprint IGI Publishing
- Edition New edition
- Format Paperback
- Pages 308
- Language English