Global Marketing:A Decision-oriented approach and Interpretive Simulations Discount Voucher.

by Svend Hollensen

0 ratings • 0 reviews • 0 shelved
Book cover for Global Marketing:A Decision-oriented approach and Interpretive Simulations Discount Voucher.
Shelve It

Bookhype may earn a small commission from qualifying purchases. Full disclosure.

Global Marketing: A decision-orientated approach, 3/ Comprehensive and user-friendly, Global Marketing: A Market-Responsive Approach, 3e, by Svend Hollensen, is written from the perspective of the firm competing in international markets. Developed primarily for undergraduate and graduate courses in global/international marketing, this book will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field of global marketing. Interactive Sim Disc Voucher
  • ISBN10 140585426X
  • ISBN13 9781405854269
  • Publish Date 19 September 2006
  • Publish Status Out of Print
  • Out of Print 12 December 2008
  • Publish Country GB
  • Imprint Financial Times Prentice Hall
  • Language English