This introductory textbook covers all aspects of marketing from the development of the marketing concept through consumer behaviour, segmentation, targeting and positioning to branding and pricing strategies. It is written in a clear and lively style, ideal for all students of marketing. This Value Pack includes student access to a dynamic Online Course, specially created to facilitate active learning. Perfect for instructors wanting to deliver more of their course content via the Web, enrich their students' learning experiences using cutting-edge technology, and/or reach more students via distance learning. This ready to use material is available specially referenced to your textbook.
- ISBN10 0273676083
- ISBN13 9780273676089
- Publish Date 11 July 2002
- Publish Status Out of Print
- Out of Print 22 February 2005
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Pages 304
- Language English